The White Hat Way
Jim's Grandfather, Pablo Trujillo
An Inspiration Behind What Hat Way
Ranchers and cowboys of the plains have traditionally been associated with integrity and strong moral character. With cowboys, the ones in white hats are viewed as being the same ones who will offer a helping hand without hesitation. Plus, white hats were worn by the “good guys” in Hollywood’s version of the Wild West. The sheriffs and marshals of those often-lawless lands were bound by a higher code of ethics. Their moral code was internal – in the fiber of their being with the understanding of what was right.
Jim Rhoads, the founder of The Octane Group and creator of the “White Hat Way,” grew up on a farm and ranch on the high plains of Oklahoma. He witnessed honest and hard-working folks exhibiting those qualities, even when they believed no one was watching. Jim came to understand the honor of a person’s word and handshake. Jim and his wife Michelle, partners at Octane Group, are working to showcase ethical treatment of customers in their industry of automotive self-financing or Buy Here Pay Here.
While not featured on the big screen in the way they once were, The Octane Group can clearly see from its travels that the good guys are still out there in the auto finance industry. As dealers, they are conducting business in communities across the country. Though not riding in on white horses, dealers are serving customers according to a code of ethics and doing what is right. As such, Octane is pleased to spotlight their commitment to customers by recognizing them as part of the White Hat Dealer Network.